Digital
Digital helpers
Digital tools optimize and accelerate our processes in a wide range of areas. From the recruitment and planning of promoters, performance at the POS, controlling and reporting of assignments to the payment of wages and analysis of sales figures - our sophisticated tools and apps give our customers a head start.
The use of data to support decision-making in marketing and sales has become indispensable today. We work very specifically with “digital helpers” and evaluate them according to suitability and requirements, but always with the aim of increasing the ROI (return on investment). Data collection at the POS using an app coupled with the analysis of market and shopper data generates important insights. These findings are used to derive practical actions and goals that will make future business more efficient and successful.
Online
Online Merchandising
We bring merchandising online.
The same applies to e-commerce:
„It can’t be bought if it isn’t there„.
Every detail of their products, services and offers is monitored digitally 24/7.
Detail optimizes the online presence of its products. It monitors availability, price, consumer reviews and share of shelf. Detail also helps you keep track of your competitors and gives you a detailed ranking of your product's position at each retailer location. Every day. 24/7.
More information on: https://www.detailonline.com/
Reporting
Digital Reporting
Our reporting solutions are as individual and different as our customers. In this respect, we focus entirely on the needs of the customer, in the knowledge that there is no “one-tool-fits-all” solution. Based on your goals and specifications, we evaluate the best product and ensure a customized implementation.
We continuously generate “insights” from the reporting data and convert these into practical actions and goals.
Leads
Activation Analytics
Thanks to the “What the store” activation analytics tool, we make our measures measurable. We measure the frequency, reach and dwell time of your consumers at the POS. This enables us to continuously optimize our planning, deployment and therefore your investment. In addition, we can generate a large number of leads, support promotions and make direct contact via mobile.
Use
Planning Staffing
Personnel software - resource planning made easy.
Staffcloud simplifies your relationship with our flexible employees, temporary promoters and field agents - anytime, anywhere.
Our employee pool of around 2,000 people is managed exclusively via Staffcloud. We use the Staffcloud app to interact with our employees and coordinate the entire scheduling process. Efficient, effective and digital.
More Information on: https://www.staff.cloud/de
AXIS
Business Insights Forecasting
With AXIS, the CPM Group has developed a product that “predicts the future”, i.e. offers a more precise identification of future opportunities. It is about predictive analytics, forecasting based on collected data and machine learning to make future business more efficient and successful. By additionally collecting market and shopper data, we identify problems and/or opportunities at an early stage. And together we define how we can optimize your budget and all local marketing and sales activities for maximum ROI growth.
APP
SHOPT
SHOPT offers brands a fast, effective and cost-efficient way to increase sales in the relevant sales channel. It can be used as a standalone approach to the channel or as an addition to an existing sales team. Connecting digitally with stores via the app allows brands to connect with retailers at a time that suits them - leading to more engagement....... and action!
More Information on: https://www.shopt.co.uk
