Promos

Below the line

Promotion

We take over the complete staging and implementation for you! From conception and recruiting to the effective management and continuous support of all measures. Regular reporting and analysis of the data generated is of course included. We are the right partner for classic “below the line” marketing measures at the point of sale, for guerrilla marketing measures with impact and the right advertising message. Our brand activations and roadshows create lasting consumer experiences and bring your product to life.

Sampling

Crossmarketing

Sampling

Surprise your customers: Whether it's a new product launch or a cross-marketing campaign, sampling is the ideal tool to inspire your customers and generate broad awareness very quickly. We not only provide the best promoters for your product, but can also take care of the logistics and organize permits, stand materials and performance measurement on request.

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Emotion

Guerilla Marketing

Brand Activation

We bring your brand to life and lead you to success. Brand activation is one of CPM's core competencies. Be it in traditional retail, do-it-yourself, consumer electronics retail, the food service channel or as part of events.

We are also no strangers to spontaneous guerrilla marketing activations and occupying temporary pop-up stores to support your brand! The target group-compliant staging, emotionalization and activation of your brand through integrated brand activation concepts make all the difference. Our programs are tailor-made, personal, efficient and coherent.

Taste

Aktiver Dialog

Tasting

Tastings and product demonstrations make brands tangible and bring them into active dialog with the consumer. Our sales promoters have the ability to communicate with their consumers via all 5 senses simultaneously. And they do this at the exact moment when there is great interest and the highest willingness to buy.

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Emotion

BTL marketing campaigns

Roadshow

We carry out targeted BTL marketing campaigns for you with maximum proximity to your target consumers. Our roadshows are modern worlds of experience that arouse emotions and bring your product to life. With concepts tailored to your product, we connect your brand with people - sustainably! Naturally, we collect live data such as traffic, dwell time and number of product demos. This data is analyzed regularly and the findings are incorporated back into the roadshow.