Case Studies

Sales Activation, Beauty Ambass
The challenge

CPM Thailand operates a dedicated Beauty Consultant Operations team for Procter & Gamble across the Modern Trade and Pharmacy channels.

Our Solution

The team of highly trained Beauty Consultants have clear in-store tasks to maximise their effectiveness and ROI in every store:

  • Optimize existing day-to-day sales performance and increase trial in a highly competitive environment.
  • Develop a Beauty Consultant team, which delivers the enhanced value position to Olay customers within retail partners.
  • Leverage the Beauty Consultant investment by Olay via, right place, right target, right people, right coaching, right rewards, and right tools for engagement, right measurement and reporting in a retail environment.
  • Create opportunities to deepen and extend the brand relationship at retail level.


Beauty Consultant stores out performing all non-assist stores x 2 times.

Share thisShare on FacebookTweet about this on TwitterShare on LinkedIn

Case studies

Connect with us

Documento senza titolo

Can we contact you in the future? Enquiry today only New products and services Marketing Newsletter News and updates Jobs