Last Update August 15th 2018
CPM Switzerland AG (part of the “CPM Group of Companies”) ("us", "we" or "our") uses a) "cookies" to help us remember details of your visits to our website which can be found at a) www.cpm-int.com (the “Site”) b) Google Analytics and c) Lead Forensic“trackers” to help us remember details of your visits to our website including, but not limited to technical information about your visit e.g. traffic data, location data, browser language, your IP address, the previous website from which you reached us and the type of browser you use. Accordingly, our Privacy Statement will apply to our treatment of the information we obtain via our cookies and trackers.
WHAT ARE COOKIES?
A cookie is a small data file that is transferred to your device (e.g. your phone or your computer) which collects information, including personal information about you. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of websites. For example, a cookie could allow the Site to recognise your browser/login details, while another could store your preferences and other information and let you navigate the Site effectively. Cookies can also help to ensure that adverts you see online are more relevant to you and your interests.
Statistical and analytical information from cookies and trackers provides us with general and not individually specific information about the number of people who visit this Site; the number of people who return to this Site; the pages that they visit; where they were before they came to this Site and the page in the Site at which they exited. This information helps us monitor traffic on our Site so that we can manage the Site's capacity and efficiency. It also helps us to understand which parts of this Site are most popular, and generally to assess user behaviour and characteristics in order to measure interest in and use of the various areas of the Site.
We may partner with or receive services from third parties which you can visit from our Site. We may also embed external content and features from such third parties within our Site (e.g. social media networks such as LinkedIn, Facebook and Twitter). We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy statements and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.
TYPES OF COOKIES
We may place our cookies on your device via our website. Our Privacy Statement will apply to how we treat the information we collect through cookies. The following are the main types of cookies used on the Site:
These cookies are necessary for the Site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, filling in forms or serving contextual ads. The types of essential cookies used are:
GDPR Consent Cookie
A simple cookie to track whether you have reviewed and consented to the latest version of our privacy policies
When you opt in to receiving communications from CPM be that via downloading an ebook on our site or signing up to our blog or other newsletters, we generate cookies that signal when you are on our site. It also allows us to tailor information most relevant to you based on the pages you view on our site.
COOKIES USED ARE:
The website sets the following cookies when someone visits your site. These cookies fall into two general categories:
• Consent banner cookies: there are cookies included in the consent banner under GDPR.
Specific cookie names and descriptions are listed below, as well as tracking information for the ads tool and cookies from third-party systems:
CONSENT BANNER COOKIES
wordpress_test_cookie - This cookie is used to test whether the visitor has support for cookies enabled.
Contained within our website is a tracking code provided by Lead Forensics. This code enables Lead Forensics to track activity on the website and provide us with information on the IP address of the requesting computer, the date and duration of the user’s visit, and the web pages which the user visits.
The Lead Forensics tool uses IP tracking for identifying businesses and is not the same as cookies. The Lead Forensics tracking code only provides information that is readily available in the public domain. It does not, and cannot, provide individual, personal or sensitive data regarding who has visited our website. It provides information on what companies have visited our website by identifying them from their IP address. This data may be used by us to contact the business about their experience or for marketing purposes. We will not pass this data to third parties for any reason. More information can be found at www.leadforensics.com
Every time a user visits our Site, web analytics software provided by a third party generates an anonymous analytics cookie. These cookies can tell us whether or not you have visited the Site before. Your browser will tell us if you have these cookies, and if you don't, we generate new ones. This allows us to track how many individual unique users we have, and how often they visit the Site. Unless you have previously downloaded content or subscribed to one of our newsletters on our Site, these cookies cannot be used to identify individuals; they are used for statistical purposes only. If you have previously subscribed or downloaded content from our site, we will know the details you gave to us for this, such as name and email address.
Cookies used include:
The expiration date is varying on different analytics tools between 1 and 3 years
User data tied to cookies and advertising IDs is also used to detect and prevent ad fraud and ensure that users don’t see ads that they’ve blocked in the past. In these cases, or in cases where Google stores this data on behalf of its customers (e.g. in Google Analytics), data may be stored for periods longer than those specified above.
SOCIAL MEDIA COOKIES
Social Media providers use electronic tools including ‘Cookies’, ‘Social Plugins‘ and ‘Tracking Pixels’ to track your browsing habits, likes and social interactions across the internet in order to build up a profile about you. We enable these on our site to facilitate social sharing.
Cookies utilised on the Site are from:
The expiry date for Twitter and LinkedIn cookies is 30 days and 90 days for Facebook cookies.
Managing and Blocking Cookies and Trackers
If you would like more information and tips on managing your privacy in relation to cookies and trackers, please visit our page on how to manage your privacy online