Case Studies

P&G

Merchandising, POS Merchandising

The challenge

CPM India manages the POS Merchandising of all direct Modern Trade Outlets across the country. We cover 1,300 + stores with a field sales team of 600+ POS merchandisers and supervisors across 142 cities PAN India.

Our Solution

Key deliverables:

  • In-store order generation
  • Brand recall by executing effective displays.
  • On-shelf availability by timely stock replenishment.
  • Ensuring all POS is at maximum capacity.
  • Ensuring effective promotional availability.
  • Improved shelf space for P&G products.

Results

  • Generated over 6 million worth of product orders at store level.
  • Increased sales of 700 Million for P&G India.
  • Increased brand presence.
  • Maintaining brand share for each store.
  • Create multiple touch points for P&G at store level.

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