A team of 12 merchandisers covered the top 50 stores across 7 cities in India to deploy OMG merchandise. Repeated regular visits were made for 2 consecutive months to check to carry out compliance audits maintain the POSM. In-store promoters were deployed in the TOP stores at weekends to provide information about the campaign and the promote the category.
The following collaterals were produced and deployed:
Increased brand visibility on the re-launch of the category.
92% score on brand visibility in the first 3 days.
94% score on additional spots.
Increased product availability and visibility of the titles and catalogues in the category and stores.