Case Studies
PHILIPS

Consumer Activation Activity, Sampling
The challenge

TRO launched a Philips Campus Sampling Activity to demonstrate Kerashine products so college students could experience the benefits of the hair product first-hand. Most people have seen Alia’s ad for Kerashine products but have never experienced it.

Our Solution
  • A large Hindu college was selected as the target audience for sampling the products and to drive engagement.
  • Hair stylists were placed giving makeovers to the target group without effecting the texture of the hair.
  • Awareness was generated by demonstrating the product with it’s highlighted features.

Results

  • 19% of the targeted group loved the Kerashine products
  • 32% of the target group participated in the interactive demonstration and their positive experience was shared with others.

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