Category Archives: Sales


Case Studies
Eir

Sales, Direct Sales
The challenge

eir and CPM’s consumer sales relationship has existed for over 16 years. CPM currently recruit, train, and manage over 80 full time field sales representatives nationwide in a tough sales and regulatory environment. We also provide excellent operational support in terms of HR, order processing, complaint handling, data management and customer Insight. CPM regularly utilise venue and event marketing to increase eir sales opportunities on a campaign basis.

Our Solution

The CPM/eir consumer sales team provides a flexible and dynamic channel to market consisting of 1 Client Service Manager, 1 National Sales Manager, 6 Regional Sales Managers and 80 Field Sales Representatives. Activity covers all 26 counties and a lead base of over half a million potential customers in every city, town and village in Ireland.

eir Consumer Markets & CPM Management teams work in partnership to develop strategies and action plans that deliver business objectives.

Results

  • 2,080 calls (per day)
  • 900 customer contacts
  • 100 sales closed and processed on site
  • Average 2.4 products sold per customer
  • Detailed tactical information collected from every sale
  • Daily product and customer insight provided to client from 6 regional hubs

Share thisShare on FacebookTweet about this on TwitterShare on LinkedIn
Tags

Case studies

Connect with us


Case Studies
Manor

Sales , Sales Promotion
The challenge

We provide professional and highly motivated Sales Promotions teams for Manor stores who promote the Manor credit card and try to win new cardholders. We have built a strong sales promotion team who are able to reach client’s targets. The selection of the promoters is a crucial part in this promotion as the requirements are very specific and targets are high. After an in-depth training, sales promoters are informing customers inside the Manor Stores about the benefits of the Manor-Card and are convincing them to sign the application form right at their booth. With very detailed and regular reporting, as well as follow-up training, we ensure that our team are in-line with the targets of our client

Our Solution
  • Sales Promotions team of 40 promoters
  • 342 promotional days over the whole year
  • 57 Manor stores in 57 cities all over Switzerland
  • Regular sales promoter training

Results

  • Over 4,000 new Manor Card holders
  • Average of 12 credit cards per sales promoter

Share thisShare on FacebookTweet about this on TwitterShare on LinkedIn
Tags

Case studies

Connect with us


Case Studies
P&G

Sales, Field Sales
The challenge

P&G has been a CPM Netherlands client since they bought Gillette back in 2005.
CPM serviced Gillette and P&G asked CPM in order to build and maintain distribution in-stores to recruit a dedicated field sales team. The so called (9 ) Store Development Representatives, along with 1 field coach and 1 account executive, are responsible for P&G’s portfolio merchandising in both drug stores and supermarkets in the Netherlands.

Our Solution

CPM recruited a dedicated entrepreneurial team of people to be responsible for informing stores on new initiatives, ensuring the “power SKU’s” are available and on shelf inline with headquarter or store agreement. In addition increase share of shelf where/when applicable, avoid out of stock situations and optimise second placements in store to drive sales. Using the Retail reporting module designed by Omni ISG on the Salesforce platform we report back the results and issues directly to our point of contacts in the P&G office in Rotterdam, enabling the account managers to be in the driving seat when talking to their clients.
The field coach and account executive sit in the office one day a week and join meetings with the P&G teams, they work closely together maximising the opportunities for each call cycle and bring expertise and learnings outside – in.

To streamline data we make use of innovative tools in order to keep improving the sales and merchandising process.

Results

A strong and flexible partnership has been built over the years securing all of our learning and share of information and recommendations.

Share thisShare on FacebookTweet about this on TwitterShare on LinkedIn
Tags

Case studies

Connect with us


Case Studies
Nestlé

CPM Switzerland AG run a 450+ days in-store Sales Promotion to drive sales on behalf of Nestlé Suisse
The challenge

CPM Switzerland AG run a 450+ days in-store Sales Promotion on behalf of Nestlé Suisse S.A. in Switzerland since 2015.

Our Solution

CPM Switzerland recruited a dedicated sales promotion team who had experience in selling. The sales promotor team is highly trained and motivated through sales training programme and regular coaching by CPM project management team. Monthly reporting via online tools and management summaries every quarter.

A CPM Field Sales Coach visits the sales promotion team to measure the performance with an external reporting tool.

Merchandising / logistics managed by CPM in cooperation with an external logistics specialist.

Results

Strong augmentation of the sales figures for Tea machines and Tea capsules.

Increased market share in CH

Case studies

Connect with us


Case Studies
Bosch

Sales, Field Sales, Sales promotion, Consumer Activation, Sales Demonstration, Brand Activation
The challenge

CPM Switzerland manages a fixed team of 80 field sales staff for 3’250 days p.a. of in-store sales demonstrations and sales consulting in DYI outlets all over the country.
CPM recruits and hires the field sales team, which is part-time and fixed employment per POS (40+). The sales results are reported weekly. Further to this, CPM also manages a tactical sales demonstration promotion for power tools and garden tools (seasonal) in additional POS with a flexible but trained team.

Our Solution
  • Shop-in-shop solutions/stands in all Swiss DYI outlets
  • All shop-in-shop staffed with CPM-/Bosch- Sales Experts
  • Product and brand activation
  • Build strong relationship with consumers
  • Product demonstration outlining product superiority via knowlegde and competence

Results

The project has grown from a single POS pilot in Switzerland to an international concept. In Switzerland the number of POS’ is still expanding:
end of 2013: 40+ POS
end of 2014: 45 POS
end of 2015: 49 POS
end of 2016: 53 POS

Share thisShare on FacebookTweet about this on TwitterShare on LinkedIn
Tags

Case studies

Connect with us


Case Studies
Nestlé BabyNes

CPM Switzerland field sales demonstration team providing in-store advice on revolutionary nutrition system to drive sales
The challenge

Provide Nestlé with a well-informed and profesionnal Sales Demonstration team who are able to explain the revolutionary nutrition baby system. This product requires a set of specific capabilities. Sales demonstators need to undersand the economic aspect of this promotion but also need to have the knowledge to advise customers. We guarantee both by casting only the best sales demonstrators, provide robust training, and accompanying them along their work in baby stores and baby fairs to ensure targets are being met.

Our Solution
  • Promotion days
  • Promotion days at baby fayres
  • Sales Demonstrators

Results

a big quantity of machines sold

Case studies

Connect with us


Case Studies
Samsung

Sales, Field Sales
The challenge

Samsung contacted CPM Nederland at the end of 2016 in order to see how we could increase sales as they were working with another outsourced sales agency. With a dedicated team solution Samsung asked CPM to recruit and retain a team of dedicated Ambassadors of the brand covering all the Consumer Electronics and Telecom stores in the Netherlands. Start date 1. March 2017.

Our Solution

CPM is responsible for a Telecom and Consumer Electronics team consisting of 30 ambassadors, 2 field sales managers, 2 field sales coaches, 2 trainers, 3 SIS promoters and 3 account managers . When and where applicable we up or downscale resource.

The responsibilities of CPM:

  • Recruit, retain the best and most talented people in the market
  • Provide full Field Account Management and support
  • Deliver shop-in-shop employees
  • Learning & Development
  • Reporting results with recommendations

Results

A highly motivated and results driven field sales team due to increased focus on Field Coaching and Learning & Development (training programme). Successful implementation of new product launches. NPS score and Client Survey results not available yet.

Share thisShare on FacebookTweet about this on TwitterShare on LinkedIn
Tags

Case studies

Connect with us


Case Studies
Mars

Merchandising, POS Merchandising, Sales, Sales Academy
The challenge

The CPM/MARS POS Merchandising Team consists 11 highly experienced POS Merchandisers who follow up the selling-in activities of the Mars retail account managers. We install eye-catching displays to create second placements in retail to drive maximum impulse. All merchandisers are joining the CPM Sales Academy to develop their skills during the year. The team is supported by a full-time CPM account executive based in Mars Veghel Office together with a full-time and dedicated MARS team field coach.

Our Solution

CPM developed a team of 11 POS Merchandisers supported by a client service team.

Responsibilities CPM :

  • Follow up secondary placement agreements made by Mars Retail Account Managers.
  • Merchandise activities:
    • Installing displays.
    • Stock management.
    • Using real-time reporting system and capture all installed displays with photos.
  • Frequently train the MARS merchandiser via the CPM Sales Academy to keep improving performances.

Results

Triple A
A dedicated team and full service model for A-B and C segmented stores in 3 channels.
A custom-made and real-time reporting tool for maximum control and insights.
A positive client survey confirms the quality of our work for MARS, as one of our longest partnerships in the Netherlands.

Share thisShare on FacebookTweet about this on TwitterShare on LinkedIn
Tags

Case studies

Connect with us


Case Studies
Innocent

Merchandising, POS Merchandising, Sales, Field Sales
The challenge

Innocent contacted CPM in order to help them to disrupt the smoothie market by the use of our field sales and marketing expertise. Starting a test in 2015 visiting 60 franchise Albert Heijn supermarkets we quickly build a success story. Now our POS merchandising team consists of 4 junior representatives, part-time field coach and 1 account executive supporting the team from the inside organisation.

Our Solution

After advising Innocent how to approach the market and testing we knew exactly what success would look like. We created a path and plan winning at other supermarket retails and now visit the top 5 formulas in the Netherland. We build trust and secure distribution, create more brand visibility by e.g. placing POS materials and on occasion coolers to support promotions or second placement at high traffic locations in-store. By incentivising the retailers it helps to build more trust, fun and support whilst we’re not visiting the stores. The team are still breaking sales records every day and the success of Innocent in retail supermarkets is a result of optimising the shelf space and ensuring the product is fully visible in-store.

Results

With our contribution to their sales strategy, Innocent has reached the highest market share they have ever had and keep breaking sales records weekly.

Share thisShare on FacebookTweet about this on TwitterShare on LinkedIn
Tags

Case studies

Connect with us


Case Studies
Heineken

Sales, Sales Force, Merchandising, POS Merchandising
The challenge

Heineken asked CPM to help and support their Field Sales Force with a dedicated and flexible solution to ensure shelf availability, maximise brand visibility and drive sales with outstanding merchandising executions in the Dutch supermarkets.

Our Solution

CPM recruit and retain sales merchandisers for Heineken for more than a decade already.
By working closely together, not only selecting the right people and profiles for the job, but coaching and training them together ensures that the 2 teams are operating and feel “one green team”. Retailers experience one team seamless collaboration and outstanding performance. With a team of approx. 27 Sales Merchandisers each Heineken Sales Representative has the availability of ± 1,5 FTE Sales Merchandisers creating first class in-store merchandising execution on demand.
Merchandising for Heineken can be building up promotional displays and/or POS materials placement, as well as cooler and shelf optimisation and in-store theaters that increase product availability and drive sales. Together with detailed store reporting we deliver our insight-influence-sales brand promise on-going and for over a decade.

Results

We are proud to be the Heineken Sales Merchandiser supplier and have developed and brought many young talented people into the Heineken organisation. Most starting as Sales Merchandiser and being a Sales Ambassadors for the retail sector and supermarket , some of which still work inside the Heineken organisation in senior roles or having a great jobs at A-brands in the market. The real recognition comes from the Retailers, being together awarded for “The best Grocery Field Force Team” for years in a row.

Share thisShare on FacebookTweet about this on TwitterShare on LinkedIn
Tags

Case studies

Connect with us




WATCH OUR SHOWREEL
CPM JOBS
Top