CPM was tasked to visit 25 stores displaying Bosch products in the food prep, floor care and garment care categories over a period of 3 months to capture data that would assist in measuring ROI on POS development and installation.
Store activities during each visit: Point of sale display audit and issue rectification / escalation to Client for display units and merchandising
Rectify all low level merchandising / display issues in store and escalate all others to Client
Built relationships with store managers and promoters to ensure brand visibility and increase sales volume.
Using a standardized scoring system that is aligned with Singapore, Bosch is able to create a benchmark for POSM excellence in the region and continuously improve consistency across all retail outlets.
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Auditing, Mystery Shopping
CPM mystery shopped 100 promoters on-field and evaluated their overall performance before the peak holiday shopping season so as to identify and correct any performance gaps.
Developed a comprehensive mystery shopping questionnaire that focused on key areas: personality and attitude, product knowledge, selling skills and merchandising capabilities
Each promoter was visited and scored with specific inputs on their strengths and weaknesses
Using a standardized scoring system that is aligned with Singapore, Bosch is able to create a benchmark for best promoter and identify training requirements for the field team
Refreshed knowledge and skills before the high season resulted in a more energized team of sales promoters