Sony wanted to boost sales of their premium electronics models (camera and TV). Competition is strong in the main electronics stores with limited product knowledge with in-store retailers sales assistant. Sony wanted to ensure that highly trained sales teams were available on the shop-floor to help sell Sony products especially on high-end models.
We created a Brand and Retails Activation team of 90 sales promoters and 2 Field Coaches.
Promote and sell in the benefits of Sony’s higher end products in-store
Support retailer events
Train retail teams
Alongside frequent product training by Sony we offered our promoters an extensive training programme to ensure the best sales results and a strong and committed pool of talent for Sony.
Improved client relationship with a true partnership approach. Highly trained sales team who provide extensive product knowledge to both consumers and in-store sales team resulting in increased sales.
A team of 12 merchandisers covered the top 50 stores across 7 cities in India to deploy OMG merchandise. Repeated regular visits were made for 2 consecutive months to check to carry out compliance audits maintain the POSM. In-store promoters were deployed in the TOP stores at weekends to provide information about the campaign and the promote the category.
The following collaterals were produced and deployed:
Increased brand visibility on the re-launch of the category.
92% score on brand visibility in the first 3 days.
94% score on additional spots.
Increased product availability and visibility of the titles and catalogues in the category and stores.