BMW (Schweiz) AG is a new main partner at the “ZFF” - Zurich Film Festival. CPM was delighted to be a part of this new partnership and provided events personnel to support this prestigious event. In this context, we offered a shuttle or test ride with the BMW i3 on the two ZFF weekends, not only for the stars but for all festival guests.
Our Solution
The event was over 6 days with 2 pick-up spots
We supplied 3 Hostesses/Hosts and 9 Drivers, the welcome desk and check-in
Results
Strengthened and Increased the brand awareness and image of the BMW i3
CPM Switzerland AG has the pleasure to support BMW Motorrad since 2014. We recruited 9 Hostesses to support the Swiss Moto event. The tasks of the hostess was to welcome the visitors on the BMW booth, lead- generation for test drives, newsletters and information material. Generating sales was the task of the retailer and salesmen.
Our Solution
9 Hostesses to support the 4 day event
Project setup consulting
Recruiting of hostesses
Briefing and training
Trouble shooting
Visits to check POS compliance
Results
Strengthened and Increased the brand awareness of BMW Motorrad.
Increased lead-generation by 13% in comparison to the previous year.
Consumer Activation, Events and Promotions, Sales, Telesales
The challenge
CPM manages the audience acquisition ,the on ground registration and feedback management for the BMW Experience Tour, BMW Golf Cup International, M-Performance Training, Auto Expo, Bridal Fashion Weeks, India Art Fair and Product Launches. These are 18 city tours with each city spanning for 3 to 4 days. The success of the events is when the right segment of BMW buyers attend the Event and experience BMW cars. Some Events are to showcase product capabilities and features and some are for loyalty and brand building.
Our Solution
CPM supports the activity through their telesales team in the call centre in New Delhi to acquire prospective customer .
The invite process is managed by CPM including physical and e Invites.
Registration Desk, Data management, customer profiling on the ground during the event is also managed by CPM.
Results
19 Events , 6850 Attendees & 2022 Enquires in 2017 as on 31st March.
63 Events, 17117 Attendees & 5391 Enquires in 2016
GLOBAL
AU
BE
CH
FR
DE
ES
HK
IE
IN
IT
NL
SG
TH
UK
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